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November 02, 2005

Website age can improve your page ranking

I recently found out that website age can improve your page ranking. As you know, most people go straight to google or yahoo when they’re looking for something. There is a whole branch of online marketing known as search engine optimization or SEO. SEO uses techniques such as keyword optimization and link exchange in order to make your site more relevant to search engines. Google even has a term for this, the google page rank. There is one factor that can’t easily be optimized: the age of the site. It appears that other factors being equal, older more established sites rank slightly better and thus draw more traffic. Don’t think your ranking is important? How many times to you click on the 1st entry? The 2nd? How often do you go beyond the 1st page?

Of course, website age is no substitute for good, relevant content. But, procrastination doesn’t help your page ranking either.

Posted by Doug Griswold at 09:44 AM | Comments (0)